Packaging design has a long history. It is a unique design formed by the interaction between consumers and commodities. It originates from practicality, develops in aesthetics, and finally forms in humanization. Modern perfume packaging design is due to the value pursuit of perfume packaging after packaging design and economic development to a certain extent. In modern society, perfume packaging design is not only a kind of value transmission to the intrinsic quality of perfume, but also a combination of external appearance and attraction of perfume’s inner spiritual pursuit. Perfume packaging design, foremost, inherit the intrinsic functions of packaging design, followed by the expression of the connotation and taste of perfume, and finally achieves the unified value of perfume and its perfume through consumer psychology and social value.

Research On Perfume Packaging Design Based On Consumption Experience

1. Consumers’ experience in perfume packaging

Consumption experience refers to the experience between people and products in the consumption activities of consumers in the field of life. It is the process of consumers’ personal experiences and feeling. Consumption in this process is the process of generating consumption experience and self imagination. Consumption becomes the process of satisfying and creating consumers’ multiple experiences. Perfume packaging design is for people to serve, so in the packaging design concept of advocating and humanistic perception is one of the ideas. The performance of humanistic perception is mainly perceived after design from the aspects of vision, touch, smell, and so on. Visual perception comes from the perception of the outer packaging design of perfume, such as fonts, graphics, logo, and so on.

Second, from the perception of perfume container modeling, such as the container modeling of fancy exaggeration, the use of bright and colorful colors, and the design of perfume bottle caps. These can capture consumers’ visual senses through the first impression. In the tactile sense, through bump printing, consumers can feel the change of perfume packaging more intuitively through tactility. On the sense of smell, a good sense of smell is an extension of perfume quality. The sense of smell of perfume is the most important factor in perfume sales. The choice of packaging material and the transmission of material smell, whether directly or indirectly, make consumers feel that it is a complement to perfume. Therefore, the design of olfactory perception on perfume packaging is a significant part of human perception. It creates an odor exchange between people and products and enhances the attraction of perfume through the transmission of odors.

2. The success factor of perfume packaging design

The success factor of perfume packaging design has been summed up in the history of perfume development and the history of perfume packaging design. The key elements of perfume packaging design are to seize several significant aspects, such as the positioning accuracy of perfume packaging, the deep integration of perfume package design concept and perfume content, the concept of perfume packaging is novel and popular, and the elements of packaging design are arranged orderly. The packaging of outer boxes is a significant factor in the success of perfume packaging design.

In the packaging positioning, the first is the grade positioning of perfume products, and the location determines the price of perfume and the crowd oriented. The high integration of packaging design concept and perfume connotation embodies the unity of perfume and packaging design, giving people a sense of integration and not letting consumers purchase and use differences. In the design of packaging, we should pay attention to the methods of temperament and interest, so that consumers can feel the profound significance so that every perfume consumer can be embraced by new objects, enjoy the hazy feeling brought about in the use, and give spiritual satisfaction. In the arrangement of packaging design elements of perfume, whether it is graphics, color, modeling, or the sense of touch, vision, and taste of packaging text, texture, texture, etc., the centralized elements cooperate with each other to form the overall image of commodity value and give the consumers a unified sense of deep thinking.

In the packaging of the outer box, we should make consumers feel like they have it. After they can’t put it down, they must rack their brains to have it. Finally, if the positioning deviation of the crowd is small, the attraction of the outer box will become a commodity and reflect the value of the commodity. The key elements of the design of perfume packaging are to convey the correct crowd information through the reasonable collocation of design concept and packaging concept and create intangible attraction for consumers. Then, two promotional activities are done through the design of packaging modeling, so that consumers can establish a unified purchase in a visual sense, touch sensing, and taste perception, and ultimately achieve the sales results.

3. Consumer positioning of perfume packaging

In view of the different economic incomes of consumers, modern perfume packaging models can be designed for luxury, ordinary, small samples, and trial wear. Luxurious modern perfume packaging is noble, beautifully craftsmanship, beautifully decorated, with a general capacity of 50-100ml. It is intended to highlight the luxurious and graceful air feeling. It can be described as “compelling.” the modern style of perfume packaging is emphasized on the characteristics of perfume, the interior decoration is relatively restrained, and the general capacity is 30-50ML. As the mainstream perfume product in the market, the modern perfume is also called Q perfume. Generally only 5-15ml capacity, similar to the ordinary perfume packaging, small size, cute, easy to carry, mainly for young people who have low income and love different kinds of perfume products. The modern perfume packaging is usually made of slender small test tubes, no excess decoration, prominent practical principles, and very small capacity. It is mostly used as a complementary product in marketing promotion.

Modern perfume has a certain gender and age range of merchantability. For young girls, perfume typically uses elegant, warm colors. Most of the modeling methods are figurative modeling, and the more intense shape is the source of design, or the cute or Elf old ghosts. They often use decorative techniques to embellish the natural and dreamy romantic style. Most of the costumes are sweet and fruity perfume. This modeling method can satisfy the consumer’s little girl’s hazy mood and touch the girl’s romantic feelings. It is aimed at the perfume used by middle-aged women. Generally, the packaging modeling method can be used in a symmetrical form, using the form of analogy association to carry out the design, using soft and slender lines to sculpt, showing the graceful, graceful and gorgeous styling curves. The modern perfume packaging designed with this modeling method is elegant, without loss of leisure. It embodies details in simplicity and has a long and quiet aroma.

For the perfume used by elderly women, the general design focuses on the choice of colors and the cumbersome details. The most often used rhythmic style is to apply numerous dots and lines to reflect the incredible style, and draw inspiration from the complex fashion trend. The style is graceful and luxurious, yet it is steady. Male perfume containers usually can choose hard lines as the main style, most of the colors are selected for cold colors. The pursuit of simple and pleasant expression of joy, not too much complex decoration and color embellishment, with transparent and transparent materials to give people the impression of tenderness in the hard and soft, the general smell of fresh perfume, and children’s perfume container design mostly decide simple, and naive modeling, feel soft and plump. With lively and lively colors, the decoration is simple and follows the principle of pragmatism.