Top 10 Best Retail Packaging 2023 - Most Creative Retail Packaging Design Ideas 2023

Retail Packaging Has Its Distinct Characteristics

Generally, a display-type packaging structure that is easy to open is adopted. In the store, the salesperson only needs to perform simple operations and can switch from logistics status to displaying sales status on the shelves within seconds. This not only facilitates loading, counting, and consumers picking up the goods but also keeps the shelves neat and beautiful.

The use of a good RRP requires the close cooperation of brand manufacturers, packaging designers, food packaging box manufacturers, retail, third-party logistics, and other links. The implementation of RRP can also bring considerable benefits to both brand manufacturers and retailers.

Retail packaging is mainly suitable for the field of fast-moving consumer goods. Currently, retail packaged goods are mostly used for food and beverage packaging. In retail packaging, the food category accounts for approximately 78% of the total retail packaging. Beverage products account for 16% of the market share, while other nonfood products account for only 6%.

This method requires a lot of time to arrange and organize the goods, which brings great cost pressure on retailers. In addition, the popular online publicity effect in shopping malls was not very awesome. Under the increasingly fierce competition, businesses pay more attention to the display effect of goods in the stores, which makes brand merchants have a keen demand for “retail packaging”.

Top 10 Best Retail Packaging Designs

Apple: Apple is known for its sleek and minimalist packaging design. Its packaging is simple yet elegant, using a mostly white color scheme with bold, clean typography. The packaging is also environmentally friendly, using recyclable materials and minimal packaging.

Tiffany & Co: Tiffany & Co is known for its iconic blue packaging. The jewelry packaging features the signature Tiffany blue color with a white ribbon, giving it a classic and luxurious feel. The packaging also includes a small booklet explaining the history of the brand and the significance of the blue color.

Coca-Cola: Coca-Cola’s packaging is instantly recognizable with its classic red and white color scheme and iconic logo. The packaging is designed to be eye-catching and memorable, with the logo prominently displayed and the classic glass bottle shape.

Nike: Nike’s packaging is designed to be bold and dynamic, reflecting the brand’s athletic and active lifestyle focus. The packaging features bright colors, bold typography, and high-quality materials, such as sturdy cardboard and plastic.

Chanel: Chanel’s packaging is sleek and sophisticated, with black and white color schemes and minimalist typography. The packaging features the iconic Chanel logo, and often includes additional details such as embossed patterns or metallic finishes.

Amazon: Amazon’s packaging is designed to be functional and efficient, with a focus on protecting products during shipping. The packaging is typically made from sturdy cardboard, with minimal branding and labeling.

Sephora: Sephora’s cosmetic box packaging is designed to be feminine and luxurious, with a focus on high-quality materials and attention to detail. The packaging often includes metallic finishes, embossed patterns, and beautiful illustrations or graphics.

Hershey’s: Hershey’s packaging is instantly recognizable with its classic brown and silver color scheme and iconic logo. The packaging is designed to be fun and playful, with graphics and typography that appeal to children and adults alike.

Prada: Prada’s packaging is designed to be elegant and luxurious, with a focus on high-quality materials and attention to detail. The packaging often includes metallic finishes, embossed patterns, and bold typography.

Zara: Zara’s paper bag packaging is designed to be sleek and minimalist, with a focus on high-quality materials and simplicity. The packaging often features a black and white color scheme, with clean typography and simple graphics.

Things You Should Know When Designing Retail Packaging

When designing retail packaging, there are several key things you should keep in mind to create effective and attractive packaging that will appeal to customers. Here are some important considerations:

Understand your target audience: Consider who your product is for and what they value. This will help you design packaging that will appeal to them.
Consider the product’s size and shape: Your packaging should be designed to fit and protect your product, while also being easy to store and transport.
Choose appropriate materials: The materials you choose for your packaging should be durable, eco-friendly (if possible), and appropriate for the product you’re packaging.
Branding and messaging: Your packaging should communicate your brand message and values clearly and effectively. It should also include key information, such as the product name, ingredients, and usage instructions.
Attention-grabbing design: Your packaging should be visually appealing and attention-grabbing, using color, typography, and graphics that stand out and make your product look desirable.
Consider the retail environment: Your packaging should be designed to stand out on the shelf and catch the attention of customers in a crowded retail environment.
Cost considerations: While you want your packaging to be attractive and effective, you also need to consider the cost of materials and production. Balancing cost and design is essential to create a successful packaging design.
User experience: The packaging design should be easy to open, use, and dispose of. Make sure it doesn’t require too much effort from customers to open, and ensure that it’s easy to store and dispose of in an eco-friendly way.