To succeed, you have to stand out! This is how we could explain what lies behind the term box packaging design. Still, that’s easier said than done, especially when it comes to a large market with thousands of competing products. How to design box packaging to benefit your business? It’s important to follow some advice and find new leads.

Make Box Packaging Enhance Your Product

Product packaging can also be said to be box packaging is a key element in your marketing strategy. Indeed, it has a direct influence on your sales as well as on the perception of your product and your brand image by your customers. Box packaging is intimately linked to the product and serves both pragmatic issues (storage, transport, packaging) as well as marketing (attract customers and support your communication campaign). How to create successful box packaging for your products? Kali, China professional custom packaging box supplier with rich experiences, entrusts you with reliable advice for things to follow and avoid when designing a packaging box.

How To Design Box Packaging?

The packaging design sometimes turns out to be a big challenge. It is about choosing the right materials, of course, but also the shapes, colors and patterns which, when put end to end, will tell a unique story to the consumer. By adopting the following steps, you will become expert in designing your box packaging:

1. 
   

   Choose The Packaging Harmonious With Your Products

Product packaging serves the dual purpose of protecting and attractive, and these two aspects must necessarily be taken into account when creating the design of your box packaging. So before you start, you will need to take the time to organize your ideas by answering the below questions:

What is your product? A simple but essential question from a logistical point of view. What do you sell ? What are the materials used ? Is your product fragile? This will allow you first to consider the type of packaging needed for your project but also to imagine the contours of a future design that will perfectly illustrate the product contained and your brand image.

Who is your product intended for? Do you plan it for men, women or both, or children? For older people or those more environmentally conscious? It is essential here to target your audience to speak directly to them.

How will your product be presented? Will it be more in a supermarket or a small shop? Will it have a place in a storefront or will it be sold exclusively online? For example, the packaging of a product sold online will have to be much more compact to withstand transport. On the other hand, direct sales will allow more originality.

2. 
   

   Take Into Account The Regulatory Indications

A box packaging must first protect the product and facilitate its transport. It also meets hygiene and product conservation standards. Without forgetting the constraints and legal notices, which differ according to the type of product. A distinction is made between primary packaging in contact with the goods, secondary packaging to form batches and tertiary packaging used for large quantities during transport. Depending on your sector of activity, it will be necessary to include a bar code, certain specific logos or various nutritional information in your packaging. This is particularly the case with cosmetic or food products. To omit them is to run the risk of not being in order, of course, but also of proposing something incomplete. You will need to reserve a place for them early in your design so that they fit perfectly into the whole. Is everything good for this first step? It’s time to give your ideas a little volume!

3. 
   

   Define Your Budget For Custom Box Packaging

You’re teeming with ideas, but everything comes at a cost and the luxury packaging box you envisioned may not match your actual budget. Creating the design of your box packaging also means rejecting a multitude of options.It all depends on the product you are offering to begin with. Forget velvets and satin ribbons for a high-tech tool, for example, or a product voluntarily turned towards naturalness and simplicity! Besides, it’s up to you to choose the cheaper alternatives and the DIY tips to design the perfect packaging box for your needs. Learn how to reduce your packaging cost in 2021 here.

4. 
   

   Design Your Unique Box Packaging

After you analyze the above factors, you can really start to explore the details of your product packaging on this basis – box structure, material, space, font, patterns, illustrations, style and opening experience are all the parts you should take into consider before actually creating the design of your box packaging:

• Box Structure

Behind a sometimes very simple aspect, the box can appear in a multitude of forms and fulfill an infinite number of functions. On the production side, they generally fall into two categories:

The ready-made boxes: Consisting of a bottom and a lid. In principle, they are found in the luxury or high-tech sectors where they allow magnificent gift packaging. They are also generally more expensive.

Boxes to assemble: A surface that is often flexible and cardboard that will be cut, folded and glued, such as medicine boxes.

• Box Material

Besides, choose the right materials that match your brand image. The main thing is to take two elements into account:

The product: Everything constantly brings you back to it! Take into account its characteristics, its components, its future mode of use. A rigid gift box? A small rectangular cardboard box? The appearance of your box packaging should reflect what you are offering.

The competition: To make your product stand out at a glance, just one watchword: differentiation! And you can work on it as soon as you choose your box. We dare particular shapes and formats, or even innovative materials! At a time when eco-responsible packaging is living its heyday, there are many options to explore.

• Box Size

According to the product you want to place, you need to design a reasonable size and internal space for the box:

Dimension: Choosing a reasonable size for the packaging box can not only protect the product well but also save the cost, which requires you to calculate according to the actual needs of the product.

Internal Space & Inserts: Relative to the volume of your product, the free space inside the package should not be too large. For certain fragile products such as skin care products, perfumes, jewelry, etc., inserts may be necessary, which can not only improve the protective effect but also display the product more elegantly.

• Patterns & Illustrations

Perfect for adding character to your design, they also allow you to distinguish between different varieties or flavors within the same product line. And then they are an opportunity to tell a great story!

• Readability of Front

A large and understandable font, consistency between all the elements, your packaging, whatever it is, must be readable by all! This also includes a good color match and a judicious choice of added elements.

• Unique Style & Experience

To attract consumers and distinguish themselves from competitors, a good product packaging has every interest in being unique and original in its form, while remaining adapted to the product. Imagine your packaging as an extension of the product, it must be an integral part of the object. Throughout your creation process, keep in mind the moment of opening and the surprise that you are gradually building up. Start with your basic product and think about how to make your packaging speak for it.

What To Avoid When Designing A Packaging Box?

• Wanting to do too much – Overloaded designs tend to annoy consumers who have to search for information on ingredients, stages of use, etc.
• Mislead – Our experience allows us to associate a type of packaging with specific content. If you choose to wrap socks in cans, for example, it should be obvious at first glance that these are socks and not a drink.
• Run after all the trends – You run the risk of looking old-fashioned very quickly.
• Producing too much unnecessary packaging waste – Sustainability also makes a good impression on target groups even if they are not in front of an organic shelf.

Want To Get The Box Packaging Improve Your Business?

You understand, the choice of packaging strongly influences the act of purchase. To make sure you choose the perfect packaging for your product, while setting yourself apart from your competition, it is best to hire a professional custom box packaging supplier. They will use his expertise to enhance your product by creating unique packaging adapted to your marketing strategy. At KALI, our creative designers are used to designing packaging in all sectors of products: cosmetics, skincare, food, apparel, jewelry, perfume, flower, mask etc. Discover a new box packaging solution to produce all your creative content!